See all formats and editions hide other formats and editions. The auto industry, writes times rana foroohar, is actually a terrific proxy for a trend toward shortterm. Bean counters is the best book written by an auto industry insider since iacocca in 1984, and deserves to be shelved alongside alfred p. A legend in the car industry reveals the philosophy thats starting to turn general motors around. Listen to unlimited audiobooks on the web, ipad, iphone and android. Bean counters the battle for the soul of american business. Mixed into lutzs flow of blarney and halfbaked pontificating is one of the most acute books about. Ceos knew that if you captured the publics imagination with great cars, the money would follow. When bob lutz got into the auto business in the early 1960s, ceos. Apr 14, 2016 in chapter 12 of your book car guys vs.
Bean counters contains all the pearls of wisdom i would expect to see from bob lutz. Everyday low prices and free delivery on eligible orders. What books do you think should be on a gearheads bookshelf. Of all of them, i really liked bob lutzs car guys vs. Have american businesses been stranded by the mbas. His message which comes from a 47 year career observing and working in the auto business is certainly worth the attention it has recently gotten. Bean counters by bob lutz,norman dietz for free with a 30 day free trial. Like almost everything that has ever issued from the mind of robert anthony lutz, car guys vs bean countersis defined by his maximum maxim often wrong, but never in doubt. The battle for the soul of american business for free. Bob lutz writes in his book, car guys vs bean counters the battle for the soul of american business, that a procedure at general motors speciwilds of alaska, so tires would not burst and wheels would survive the roughness. Author bob lutz spent 47 years in the auto industry, and he ended his career as vice chairman of general motors. Of all of them, i really liked bob lutz s car guys vs. At the tableif not running the meetingwhen most of the big decisions came down, the author, now in his late 70s, was often appalled by youthful beancounting mbas with their 4.
Its been said that bob lutzdetroit shaman, veteran of general motors mad men. The battle for the soul of american business ebook written by bob lutz. Bean counters makes the point that gm was doing fine until in the mid 1970s the mbatrained finance guys took control of product development from the. The battle for the soul of american business, which is due to be released june 9, former gm vice. Bean counters bob lutz worked at a various number of car companies before returning to general motors in 2001. Bean counters is the best book written by an auto industry insider since iacocca in 1984 and deserves to be shelved alongside alfred pl sloans management classic, my years with general motors. He launched a war against penny pinching, office politics, turf wars and risk avoidance.
Spanning a fortysevenyear career with the big three and bmw, and after retiring from chrysler in 1998, he was asked back into gm, serving as vice chairman from 2001 to 2010, during which time it had filed for bankruptcy. Purchase used 1997 pontiac formula convertible no reserve in. I respectfully suggest that some big pharma executives would benefit from reading bob lutzs new book, car guys vs. After declaring bankruptcy during the recession of 2008, gm is back. The battle for the soul of american business, legendary car guy bob lutz says to get the u.
Yet ironically, many business leaders, even those who have mbas themselves, have begun to question the value of these programs. In his book, lutz describes his return to gm as vice chairman of product development in 2001 after launching his career with the automaker in 1963. Nytimes extended best seller list since publication in june. None have, until exvice chairman bob lutzs new book, car guys vs. The bob lutzbacked via motors produces plugin trucks, based on gm vehicle chassis. Bean counters, the normally outspoken bob lutz pulls out all the stops and settles a few scores. Bean counters is really supposed to be about is the ignominious descent of one of americas great corporations into chapter 11 bankruptcy protection and status as a. Bob lutz motivational business consulting in ann arbor, mi. The guy is a little bit full of himself but it shed some new light on how gm got in trouble, how the foreign brands got a leg up during the cafe period, how. Car guys vs bean counters by bob lutz ft business book of. The battle for the soul of american business, legendary carguy bob lutz says to get the u. On sunday i happened to tune in to bob brinkers moneytalk radio show when former gm vice chairman and car guy extraordinaire, bob lutz, was on promoting his new book. He joins morning joe to discuss his new book car guys vs bean counters, which.
Bean counters which i very much enjoyed reading, you state that you like a management style similar to. This book, written in 2011, and released in paperback this spring with a new preface, was recommended to me by one of my mentors. Oct 04, 2011 none have, until exvice chairman bob lutzs new book, car guys vs. Oct 24, 2011 lutz, recently rehired by gm as a consultant and adviser, has grabbed headlines all year with his new book, car guys vs. Find used 1968 pontiac firebird convertible 4 speed very. During his 47year career in the auto industry, he worked for gm, ford, bmw, and.
Car guys vs bean counters by bob lutz ft business book. Bean counters is super informative, tells a great insiders perspective of how gm was operating and how they tried to make cars cheap, but only ended up with cheap cars during the late 80s early 2000s era. Kent kresa, chairman emeritus, northrup grumman this book is a true insiders look at the auto industry. It was a pretty good read for his time at gm from about 2001 through the crisis time. Lutz may 2 20 bob lutz car guys vs bean counters bob lutz. Former gm chairman bob lutz says the end of the car. The battle for the soul of american business kindle edition by lutz, bob. Lutz may 2 20 bob lutz car guys vs bean counters bob. History of saab 92x project i didnt know bob lutz was still involved with gm when they made the.
From here he worked for bmw where he was the executive vice president of sales and marketing as well as a member of that companys board. Jul 20, 2011 bob lutz in his recent book car guys vs. Taking inspiration from the chevrolet volt, all use electric propulsion to drive the vehicles along, but. Retiring in late 2010 as vice chairman of general motors, he currently runs bob lutz communications. Jul 05, 2011 captioning made possible by kcet public television tavis. Sloans management classic, my years with general motors. Bob lutz wants to screw the bean counters who screwed the u.
Jul 07, 2011 now comes an encore in the lutz on lutz genrecar guys vs. I cant say that i was completely surprised when, about two thirds of the way through bob lutzs new book car guys vs bean counters, i caught a sideswipe at myself and the truth about cars, which the retired vicechairman of gm describes as. Jun 28, 2015 the above quote from former vice chairman of general motors bob lutz s recent book car guys vs. The battle for the soul of american business, and talk quickly turned to his role as it related to product development and highlevel. The battle for the soul of american business caught our eye. But bob lutz, the former vice chairman of general motors, believes the auto industry is not long for this world. Car guys vs bean counters is an enormously entertaining account of how lutz. The battle for the soul of american business, by bob lutz. During his 47year career in the auto industry, he worked for gm, ford, bmw, and chrysler and hes a legend in. Lutz, recently rehired by gm as a consultant and adviser, has grabbed headlines all year with his new book, car guys vs. Bean counters is really supposed to be about is the ignominious descent of one of americas great corporations into chapter 11 bankruptcy protection and status as a ward of the. What matters, lutz argues, is having on board at least one automotive artist with the talent to design desirable new cars.
I think dagosa had mentioned it in one of the threads. One of the most acute books about management and how companies work in practice that i have read in a long time. Bean counters is a thoughtprovoking commentary from auto industry maven bob lutz. An excerpt from bob lutzs book car guys vs bean counters. Lutz has a reputation for speaking his mind and straight shooting. So its no surprise that the subtitle of the book he has written upon retiring from general motors is an overreach. An illuminating read by a true car guy and an excellent business leader. Jun 24, 2011 i cant say that i was completely surprised when, about two thirds of the way through bob lutzs new book car guys vs bean counters, i caught a sideswipe at myself and the truth about cars, which the retired vicechairman of gm describes as a web site that often offers anything but.
The auto industry, writes times rana foroohar, is actually a terrific proxy for a trend toward shortterm, myopically balancesheetdriven management that has. Apr 18, 2016 in chapter 12 of your book car guys vs. Jun 15, 2011 former vice chairman of general motors, bob lutz, has released a new book titled car guys vs bean counters. Download it once and read it on your kindle device, pc, phones or tablets. After declaring bankruptcy during the recession of 2008, gm is back on track thanks to its embrace of lutzs philosophy. Orouke was funny but not in a very informative or factual way. Bean counters which i very much enjoyed reading, you state that you like a management style similar to that of ferdinand piech. In 2001, general motors hired bob lutz out of retirement with a mandate to save the company by making great cars again. Autoline detroit recently played host to bob lutz, and, as is always the case, the former general motors vice chairman dished out some great commentary. When bob lutz got into the auto business in the early 1960s, ceos knew that if you captured the publics imagination with innovative car design and top quality. Retired gm vice chair bob lutz, bs 61, mba 62, to speak at. Download for offline reading, highlight, bookmark or take notes while you read car guys vs.
What sounds like a lawsuit working its way through the u. The battle for the soul of american business, a scary description of how processoriented, costcutting management can stifle productknowledgeable creativity and run a great company into the ground. What does his book tell us about what really went on inside gm. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. Bean counters makes the point that gm was doing fine until in the mid 1970s the mbatrained finance. It saddens me to say it, but we are approaching the end of the automotive era. Bean counters by bob lutz, 9781591844006, available at book depository with free delivery worldwide. The battle for the soul of american business paperback may 28, 20 by bob lutz author 4. Lutz built a career as a staunch opponent of bureaucracy and by placing the utmost importance on knowing the product as well as the customer.
In his 47 year career he held senior leadership positions at gm, bmw, and chrysler, then at nearly age 70, rejoined gm as vice chairman where he served for nearly ten years. The above quote from former vice chairman of general motors bob lutzs recent book car guys vs. Perhaps the book would have been better served by the title bob lutz vs. Apr 15, 2016 in chapter 12 of your book car guys vs. Bob lutz has written an important diagnostic book on the demise of general motors. He started his automotive career at gm in 1963 where he held senior leadership positions in europe until 1971. Former vice chairman of general motors, bob lutz, has released a new book titled car guys vs bean counters. Car guys vs bean counters by bob lutz financial times.
1257 1061 1039 1094 722 1414 1288 1106 1411 208 908 688 1451 1318 372 548 117 934 16 408 499 1122 813 432 91 442 1305 1254 237 305 1008 549 173 922 1064 24 512 1354 56 71 352 612 798 711 504 1149 545 1008